Actually, it's the lack of shoes. Recently there has been a big barefoot movement in the fitness industry. More and more studies are showing the advantages to walking, running, or any type of training while barefoot. Shoemakers like Nike, New Balance, Merrell, and Reebok have all added a minimalist type shoe to their lines. Probably the most well known minimalist shoe, the Vibram Five Fingers, have also become very popular. Is this just a fad we're seeing or is there real benefit to barefoot or minimalist shoe training?
Source: http://EzineArticles.com/6519588
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